Tecnocampus (UPF)
Degree in Marketing and Digital
Communities
2020-2024
Hannah Aranda — Marketing, content and creativity
Hannah Aranda
Marketing, content and creativity
I’m Hannah Aranda, a marketing and communication specialist based near Barcelona. I move between social media, digital campaigns and storytelling, with a special interest in fashion and identity-driven brands. My work brings together strategy and creativity: planning content, writing copy, editing video and audio, and building communities.
@hannahaaranda_About me
Hi, I’m
I’m a marketing and communication specialist based near Barcelona. I love brands with a clear identity, and I’m always asking what makes them relevant and how they can connect with people in a new way. My work sits between strategy and execution: planning content, writing copy, editing video and audio, running communities and turning results into next steps.
I studied Marketing and Digital Communities at Tecnocampus (UPF), spent an Erasmus+ term in the Netherlands, and recently completed a master’s in Fashion Marketing and Communication.
Outside of work, I’m energised by movement. I train CrossFit, I take care of my routines and my wellbeing, and I’m always up for trying a new sport. Padel and running by the sea are my favourites so far. I also love to travel. Seeing how other places communicate, dress and live feeds the way I think about brands
If you’re looking for someone curious, organised and visual, who cares about the details and brings energy to a team, I’d love to hear about your project.
My education
Hogeschool Leiden
Erasmus +
International Business
2023
Universidad de Navarra (UNIR)
Master in Marketing and Fashion
2025-2026
My studies have given me the chance to train in brand strategy, digital communication and consumer behaviour, and to see how marketing works in different countries through my Erasmus+ experience in the Netherlands. My master’s in Fashion Marketing and Communication has allowed me to focus on the industry I want to grow in, and every project since then has helped me put what I learned into practice.
Tools and languages
Skills
Club Pànxing
For its 30th anniversary, the regional magazine publisher Pànxing launched Club Pànxing, a free digital community that connects people, local businesses and experiences from the territory, with discounts, giveaways and exclusive content. The message was simple: joining costs nothing.
I got involved in several phases of the launch, working across different areas of digital marketing and communication.
- Contributed to the design of the platform and its digital experience.
- Created SEO-optimised content to improve the website’s organic ranking.
- Planned and managed giveaways and promotional actions to encourage participation.
- Created social media content and communication.
- Designed and developed newsletters and email campaigns.
- Produced and edited the podcast “Vermut amb el Pànxing”: episode editing, short clips for social media, and publishing on YouTube and Spotify.
Gommoni One
For Gommoni One, a boat rental company based in Port Balís, Barcelona, I worked on developing its social media presence and supporting its digital marketing and promotional activities.
My main responsibilities included creating and managing content for Instagram, designing posts, stories and reels, writing engaging captions, and maintaining a consistent visual identity aligned with the brand.
I also contributed to the planning and execution of promotional campaigns, including paid advertising on Instagram, influencer collaborations and marketing activities for nautical events.
Additionally, I worked on optimizing the company's Google Business Profile by creating SEO-focused content and developing customer review strategies to improve its online visibility and credibility.
Herencia Viva
Herencia Viva is a 360° marketing and communication campaign developed for Adolfo Domínguez, focused on conscious consumption, timeless fashion, and the emotional value of clothing.
The project aims to inspire a more mindful approach to fashion, highlighting quality, durability, and the stories behind the pieces we wear. To bring this concept to life, we developed an integrated strategy combining branding, social media, influencer marketing, digital advertising, e-commerce, and experiential events.
My role focused on Paid Media Strategy, where I developed a digital advertising plan designed to increase brand awareness, engage new audiences, and drive conversions. This included audience targeting, budget allocation, channel selection, and campaign planning across Meta Ads, TikTok Ads, and Google Ads.
This project allowed me to combine my passion for fashion and digital marketing, bringing together creativity, strategic thinking, and a results-driven approach to build meaningful connections between brands and consumers.